I have been thinking a lot about what blogging is now as opposed to what it used to be. I can’t help but miss the way blogging used to be before, so simple and personal, a real glimpse into someone else’s life. Back then, no one really focused on their “aesthetic” but instead focused on connecting with their readers. Blogging used to be about connecting with readers but now whenever I come across a blog, I feel like I’m being sold something. It’s not often that I actually hear the voice of the blogger – I mostly hear the voice of a salesman.
For a while, I got caught up in all of this too. I guess the excitement of finally being recognized enough to be invited to restaurants got to me but once I took a step back, I realized just how political it all seemed. It is seriously still all a popularity contest, only the “blogger” with the most followers is considered an “influencer” even when they’re not exactly influencing anything. It’s the strangest thing to me because brands send over their products and are satisfied with mediocre reviews. News flash: Eating in front of the camera, smiling and nodding your head while doing so is not a review. I’ve literally learned nothing about the product and now I’m just distracted by the crumb on your lower lip. We need better quality bloggers because we only have a handful (that I know of ) who can actually talk about the food item in depth and make a person feel like they need to be eating it immediately.
The food industry in this country is actually pretty insane and it would only be wasted without the right exposure. We have so many innovative chefs and so many unique food products but it all gets wasted on “influencers” who have no capacity to influence. We have up and coming restaurants who get reviews that are nothing more than pretty pictures with no actual content. I don’t understand how the food industry can be happy with the quality of exposure they are getting after working so hard in the kitchen to make sure everything is perfect. I just feel like in this industry, a picture is not worth a thousand words.
Or maybe I’m just bitter, who knows.